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As the other search engines perpetually scramble to catch up with Google, Google’s Enhanced Campaigns now starts to move Adwords away from the point towards which the likes of Bing and Yahoo were converging towards. Google have dropped a bombshell that really moves away from increasingly granular targeting, and towards a more holistic and simpler … Continue reading
Yahoo’s rich media ads are now available to UK advertisers. Here is one present example: We now have more info around how the format works. 1. Only for brand terms – cannot use on generic terms and on the brand term, the RAIS ad will be the only one showing (competitors are scraped). You cannot … Continue reading
Just above the organic results and below the PPC ads there is a ‘Sponsored Shortcut’ to quickenloans.com and a rates table, similar to Google but does not look like a comparison site. It is a American site but seeing it in the UK too. Thanks to SearchNews for this one.
I have seen this more and more since my first sighting: Now these do not seem to appear on normal search results at the moment, only upon selecting to view additional sponsored results (another new and also slightly weird Yahoo feature): Selecting one of these ‘More sponsors’ links takes you through to a page of … Continue reading
Yahoo will be shortly rolling out a new ad format that includes images (e.g. logo), videos, multiple links (like Google site links) and direct search box to search the site: The above picture demonstrates how the video thumbnail expands out to an embedded video. Unlike Google site links which can occupy up to 2 lines … Continue reading
To compete with Bing’s tabbing and Google Universal Search and Instant Answers, Yahoo are rolling out the Accordion – featuring pages of differing rich content pulled from the various aspects of the Yahoo portal. The above screenshot shows the Yahoo accordion in action – flicking between Videos and Albums. It can also include Twitter feeds, … Continue reading
Found in The Register. “When someone has a really high ad click probability, they’re very hard to beat, so it’s not a really competitive auction,” McAfee told The Reg. “So that they don’t just win [every auction], we do squashing. This makes the auction more competitive. This, McAfee said, can increase Yahoo!’s revenues. “The bidders … Continue reading
There has been a lot of buzz since the launch of Google Instant and around Yahoo’s original version (more info here). Also just found a Bing version which streams images and video results too. The ultimate fact is that Google rolled it out on Google.com, whereas neither Bing nor Yahoo wanted to nor put support … Continue reading
From September 14th, unless opted out, Yahoo search ads will now appear on select mobile devices running on Apple, Android and Blackberry OS’s. Stats can be identified in reports as ‘Hi-Fi’.
Microsoft are intending to protest this partnership in Japan on the grounds of anti-competitive behaviour.
Big PPC Geek 