#
you're reading...
PPC News

Rich Media in Search Ads from Yahoo

Yahoo’s rich media ads are now available to UK advertisers. Here is one present example:

We now have more info around how the format works.

1. Only for brand terms – cannot use on generic terms and on the brand term, the RAIS ad will be the only one showing (competitors are scraped). You cannot run normal Search ads on Yahoo alongside this ad format for the same keywords – Yahoo automatically pauses these.

2. Only on exact match – if you want the ad to appear for common misspells, they must be submitted to Yahoo on exact match as the format cannot be bought on advanced Yahoo match type.

3. Non-CPC based – the ad format is bought on a one-off tenancy cost (usually 1-2 months) on the basis of estimated costs for the brand terms advertisers submit to Yahoo.

4. Yahoo reports track impressions, clicks, CTR for all the clickable areas in the ad, search queries, CTR for keywords, shares of video via emails, and video metrics including 10 second splits.

5. Pixel tracking is not allowed but the RAIS is compatible with third-party systems.

6. Deep links (equivalent of site links) can number up to 4

Advertisements

Discussion

No comments yet.

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 24,453 hits
%d bloggers like this: