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PPC Opinion

Adwords Enhanced Campaigns and the Third Party Tracking Waiting Game

It is not only the the loss of device level tracking when using third parties that the release of enhanced campaigns has caused. A more immediately concerning issue is the amount of time third party tracking solutions will take to integrate with the Google API changes.

Google are allowing advertisers to retain the old targeting settings of so-called ‘legacy’ campaigns until June. At that time, the new system will be fully enforced. Until then, third party systems need to move to the enhanced campaigns system.

Between now and the update of the third party tracking solution used, advertisers will simply have to wait. If tracking solutions are not integrated with the large Google change, then they may not effectively track any new campaigns which are set up to conform to be enhanced. This will compound the amount of time it takes to migrate to the new system, as third party system users will have to wait for the update of their chosen system.

Posted from WordPress for Android

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