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jk73

jk73 has written 191 posts for Big PPC Geek

Ebay Study Causing Backlash Against PPC?

You may have seen that Ebay have presented some research around a study concerning the effect of switching off branded paid search – read more hereĀ andĀ the full paper here. This is some cogent research however there are some important points to remember: Ebay is a huge and well known brand so these results do not … Continue reading

10 Things to know about Adwords Enhanced Campaigns

Here is a rundown of some key changes brought about by enhanced campaigns. Remember these and you should be an expert ready to use enhanced campaigns. 1. No more device targeting – this is the obvious and much-lamented change. You cannot choose which devices are targeted in each campaign: all will now target mobile, tablet … Continue reading

Legacy vs Enhanced Campaigns

Following Google’s announcement of Enhanced Campaigns, a new column has appeared in the Google AdWords interface that details whether a campaign has been upgraded or opted in and is now Enhanced or remains on the old Legacy settings. This column can help advertisers determine which campaigns require migration and where they are with the conversion … Continue reading

Adwords Enhanced Campaigns and the Third Party Tracking Waiting Game

It is not only the the loss of device level tracking when using third parties that the release of enhanced campaigns has caused. A more immediately concerning issue is the amount of time third party tracking solutions will take to integrate with the Google API changes. Google are allowing advertisers to retain the old targeting … Continue reading

Third Party Tracking and the Device Black Hole

Now that AdWords campaigns can no longer be split out by device, this leaves advertisers with a significant tracking black hole. Tracking of AdWords relies on being able to split out targeting and then use tracking systems to identify which targets deliver the best ROI. If devices cannot be split out at any structural level … Continue reading

What to do now? Google AdWords Enhanced Campaigns

So Google has launched enhanced campaigns and there is nothing you can do about it. Whilst you are still trying to figure out what the positives of enhanced campaigns might be, you need to start thinking about what to do now. 1. Are you setting live new campaigns? New campaigns will by default opt into … Continue reading

AdWords Enhanced Campaigns and Impression Share

With the advent of Enhanced Campaigns, advertisers will need to have coverage on desktop and tablet devices at the very least. Therefore, mobile-only advertisers are at a loss. Even more importantly, impression share will now be aggregated across all devices. AdWords will include extended reporting when campaigns are segmented by device, so presumably impression share … Continue reading

Why is Google AdWords Enhanced Campaigns A Big Deal?

As the other search engines perpetually scramble to catch up with Google, Google’s Enhanced Campaigns now starts to move Adwords away from the point towards which the likes of Bing and Yahoo were converging towards. Google have dropped a bombshell that really moves away from increasingly granular targeting, and towards a more holistic and simpler … Continue reading

A Long Awaited AdWords Site Links Update

With Google’s announcement of enhanced campaigns and as the Bing Yahoo! Network rolls out deep links in ads for the first time, Google have finally made some crucial updates to how advertisers use site links on their AdWords platform. Firstly, a pet hate of mine was the inability to properly edit site link ad extensions. … Continue reading

Google AdWords Enhanced Campaigns: Nuts and Bolts

Google have announced a change to campaign targeting settings. PPC professionals have long been used to a plethora of targeting options at campaign level: network, device, location, language, day part etc. Now, device targeting has been removed. From now on, all newly set up AdWords campaigns will be default target mobile, tablet and desktop devices … Continue reading

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