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Yahoo’s rich media ads are now available to UK advertisers. Here is one present example: We now have more info around how the format works. 1. Only for brand terms – cannot use on generic terms and on the brand term, the RAIS ad will be the only one showing (competitors are scraped). You cannot … Continue reading
Just above the organic results and below the PPC ads there is a ‘Sponsored Shortcut’ to quickenloans.com and a rates table, similar to Google but does not look like a comparison site. It is a American site but seeing it in the UK too. Thanks to SearchNews for this one.
I have seen this more and more since my first sighting: Now these do not seem to appear on normal search results at the moment, only upon selecting to view additional sponsored results (another new and also slightly weird Yahoo feature): Selecting one of these ‘More sponsors’ links takes you through to a page of … Continue reading
Yahoo will be shortly rolling out a new ad format that includes images (e.g. logo), videos, multiple links (like Google site links) and direct search box to search the site: The above picture demonstrates how the video thumbnail expands out to an embedded video. Unlike Google site links which can occupy up to 2 lines … Continue reading
To compete with Bing’s tabbing and Google Universal Search and Instant Answers, Yahoo are rolling out the Accordion – featuring pages of differing rich content pulled from the various aspects of the Yahoo portal. The above screenshot shows the Yahoo accordion in action – flicking between Videos and Albums. It can also include Twitter feeds, … Continue reading
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