you're reading...
Interesting Creative

Capitalising on the Olympics with Ad Creative

With the London 2012 Olympics mere weeks away and use of the terms under lockdown for official sponsors only, there are not many advertisers trying to capitalise on the interest. However, some clever creative is being put together to have the sports feel to it. The first example is from Marks and Spencer.Olympics Feel Creative - M&S

This creative certainly has tried to capture the atmosphere of sport with ‘On Your Marks’ and the allusion to the  Olympics with ‘Summer to Remember’. It is quite subtle however and thereby does not break any rules but represents a nice refresh of creative for the summer period – attention to detail which could be appreciated by customers.



No comments yet.

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 25,106 hits
%d bloggers like this: