#
you're reading...
PPC News

Switching Google Adwords Off

Adwords campaigns should follow an “always on” approach as this ensures there is never a situation when a customer is searching for your business and you are not present, i.e. capturing full impression share.

There may be situations in which you need or want to switch off your Adwords PPC advertising. For example, bad publicity, budget cuts, ecommerce system down, national holiday etc.

Pausing Adwords for any length of time can have an adverse effect on quality score. This is because during the period for which an account is offline, competitors remain live, gathering CTR etc and improving QS. When an account is paused, its QS pauses whilst competitors QS continue.

However if you choose to pause an account, then the best way is to set the budget end date to end or to pause all campaigns.

Advertisements

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 23,993 hits
%d bloggers like this: