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Interesting Creative

Who is really going to town with mobile Adwords targeting?


It is Google Adwords best practice when targeting mobile devices to write mobile relevant creative, whether that be mobile call to actions such as ‘call now’ or mentioning the user environment, e.g. ‘ on the go’.

Ebay, notorious for both excessive dynamic keyword insertion and also great seasonal ads, have really gone to town with mobile themed creative in their latest creative.

This is a great example of talking to your audience with the right tone. Users will hopefully appreciate this attention.



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