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Interesting Creative

Who is really going to town with mobile Adwords targeting?

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It is Google Adwords best practice when targeting mobile devices to write mobile relevant creative, whether that be mobile call to actions such as ‘call now’ or mentioning the user environment, e.g. ‘ on the go’.

Ebay, notorious for both excessive dynamic keyword insertion and also great seasonal ads, have really gone to town with mobile themed creative in their latest creative.

This is a great example of talking to your audience with the right tone. Users will hopefully appreciate this attention.

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