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Interesting Creative

Creative of the Week: Summer Theme

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I saw this great ad when searching for weather related news.

It links to their new summer themed range so obviously works well in terms of user journey.

Unfortunately, they are guilty of writing creative which has headlines running on into the main body which especially doesn’t work well with the new display url directly below the headline layout.

I’m not sure what else Estee Lauder are bidding on but I find it unlikely many people will be searching for this query in general.

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