you're reading...
Interesting Creative

When Having a Long Website Domain Pays Off

The new longer headline format which can pull in domain URLs only works when headline + domain URL is less that 68 characters. Therefore advertisers with a domain longer than 43 characters (inclusive of ‘.co.uk’ or ‘.com’) will not see this format.

However one advantage to long domain name sites is if they are eligible for seller rating extensions then these may appear over 2 lines (when on the right-hand side of search results) which means more impact. Normally, ratings appear in one line, e.g.:

one line seller rating extension

However M&S have a long URL and therefore come across over two lines:

So it’s not all bad news if you have a long domain URL!



No comments yet.

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 25,108 hits
%d bloggers like this: