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Interesting Creative

Who Is Taking Advantage of Adwords Tablet Targeting

I don’t really need to tell you – of course, it is Apple who are first to write tablet-specific creative (likely to be it’s own iPad targeted campaign too):

Tablet Adwords Targeting

Cleverly, Apple have specified the call to action phrase with ‘from your iPad’ and then repeated this in the site links. Site links are appearing due to high CTR suggesting that this ad probably has a high CTR on iPads – obviously would do!

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