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Interesting Creative

That’s a long ad…

72 characters in copy and 38 characters in display URL.

How is the advertser doing this?



One thought on “That’s a long ad…

  1. Hi JK,

    I believe that is an example of dynamic keyword insertion. Google is very kind in that it gives an advertiser a little additional leeway when using DKI, insomuch that before now I’ve seen a 31 character headline! That was quite a day I tell you.

    Posted by Paul Maddock | July 8, 2011, 11:34 am

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