It has been suggested time and again that mobile users looking to search on Google are more likely to be on the go/have less and time and, due to the screen size, are unlikely to search for lengthy long-tail keyword strings, but prefer shorter strings.
Well, Google have paid attention to this and launched a feature which allows quick selection and building of longer search query strings without having to actually type out all the letters:
The above video guides you through how simple searching on mobiles should now be – as you are searching, if the suggestion is closer to your end query, then just select it to build it onto your search string.
The impact of this on Paid Search campaigns is that advertisers will need to be aware of what key suggestions are and how these are phrased around the terms which they find are typically searched for on mobiles for their advertised products. This could potentially also mean that longer keyword strings should still be included in mobile-targeted campaigns.
Thanks to PPC Index for highlighting this new feature.