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Google Adwords 6 Site Links!

So Google Adwords allows you to insert up to 10 potential site link ad extensions and some ads are now appearing with a whopping 6 (as opposed to the usual 4):

The links still appear in 2 rows.

Annoyingly, Google’s own ad also appears to be breaking a policy rule with a phone number in site link copy (although they do not just have the number and are using a full call to action phrase).

Another example below:

This demonstrates that clients who have filled out their 10 site link slots are well prepared for these sorts of changes. I would imagine that Last Minute did not do this consciously but rather had more than 4 links set up in the UI, thereby enabling them to appear like this. I suppose the lesson is to fill all spaces in the Adwords UI as it may one day work to your advantage – I had always wondered why there were 10 spaces for 4 links…

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