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Google Adwords Trademark Policy Change – 1 Month

It’s 1 month since the Google Adwords trademark policy change and we have not seen any ruthless or aggressive creative strategies come out of it – no-one has been making competitive claims even where they can substantiate on landing pages. In fact, it turns out that the Google trademark team are being particularly restrictive since the policy change came into effect and are keen to only let this benefit resellers/sellers of branded goods. All other cases require express permission from the trademark owner just as was prior to the change.

This means that were an advertiser to have a real reason for saying they are better than Competitor X, they may feel they have fulfilled Google’s terms by featuring substantial supporting content on the site however the ads will simply be automatically rejected by the system due to trademark infringement.

Is anyone having any problems with trademark infringement? I have been seeing more and more ads disapproved for this reason where previously similar ads would have been approved. Rather than becoming more lax and less interested in the difficult department of trademark protection, Google seems to have become more restrictive on trademarks and less inclined to push anything manually through the system which has been rejected.



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