you're reading...

A Funny Story About Making Money through PPC

I found this story on the BBC

It seems a PPC company searched and found a keyword area which has a high level of demand but a low level of PPC competition. By finding this niche gap in the search market, they decided to invest in parrot cages and sell them through a simple site they set up via Adwords ads.

Ultimately, the article goes on to say, that this is the Amazon model – products that are difficult to source in physical locations/shops due to shelf space and easier to find online (eg. with model numbers). There are some things people now appreciate are easier to buy and order online, therefore this demand needs to be met and can be profitable via the Adwords model (to drive the traffic). The article calls this demand-led marketing – buying up something which there is ultimately demand for but little competition.

It’s an interesting way to make money through Adwords in the short term and if you can handle purchases online and sourcing the products it may be a useful way to supplement SEM work income.



No comments yet.

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 25,105 hits
%d bloggers like this: