I found this story on the
It seems a PPC company searched and found a keyword area which has a high level of demand but a low level of PPC competition. By finding this niche gap in the search market, they decided to invest in parrot cages and sell them through a simple site they set up via Adwords ads.
Ultimately, the article goes on to say, that this is the Amazon model – products that are difficult to source in physical locations/shops due to shelf space and easier to find online (eg. with model numbers). There are some things people now appreciate are easier to buy and order online, therefore this demand needs to be met and can be profitable via the Adwords model (to drive the traffic). The article calls this demand-led marketing – buying up something which there is ultimately demand for but little competition.
It’s an interesting way to make money through Adwords in the short term and if you can handle purchases online and sourcing the products it may be a useful way to supplement SEM work income.