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Google Site Links – How To View Metrics For Them

I noticed this feature today in the segment option in Google, you can now select segment by ‘click type’ which separates out clicks by either keyword URL click, calls (from click to call) or click on a site link with all metrics.

Adwords UI Segment by Click Type

This is useful for identifying if you get more clicks on site links than the main link, avg CPC of site links and CTR. However, it does not split out by each individual link, rather lumps them together, so you can’t optimize site link text.



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