you're reading...
Google Beta Tests

Google Adwords Beta test: Contact Form Ad Extension

New Google beta test for limited advertisers in the US – an expandable plus box with a call-me-back form:

It seems that Google is handling all of the data captured and the advertiser must go through Google in order to contact the lead.

The contact form only appears in top position and Google allows up to 3 custom questions that could be displayed in the form. Apparently the lead is paid for on a CPC basis, despite being a CPA situation.

Negatives appear to be that the user may not click through to the website therefore missing out on an info on the landing page/important terms and conditions that cannot be displayed in the ad copy – may be an issue in financial regulated industries that may need to have certain terms displayed before the user can convert. Finally, applying for the call back and moving on to the next ad may mean the user converts elsewhere too and ultimately Google gets more clicks from each search – one CPC payment from the lead and another from another click as the user clicks through to competitors.




  1. Pingback: Google Adwords Beta-Test: Call Metrics « Big PPC Geek - November 5, 2010

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 25,877 hits
%d bloggers like this: