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AdWords Ad Text Wrapping (via Small Business SEM Agency News)

Important info around ad text wrapping since Google Instant launched – crucially, ad text must be correctly punctuated as lines may be shifted

AdWords Ad Text Wrapping One of the trickiest aspects of writing PPC ads is finding a way to confine your advertising message within Google AdWords’ strict character limits.  In some cases, the use of necessary punctuation is omitted in an effort to fit more words into the ad text copy. The traditional AdWords ad text character limit follows the below guidelines: Line 1 or TITLE = 25 characters Line 2 of AD TEXT = 35 characters Line 3 of AD TEXT = 35 characters DISPLAY U … Read More

via Small Business SEM Agency News

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