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Google Adwords Campaign Experiments (ACE) goes Global

Adwords Campaign Experiments has been rolled out globally, still in Beta, however also featuring in the latest API release for integration with third-party tracking. This is essential, as it only otherwise functions with Google Conversion Tracking, and can essentially disrupt any important conversion tracking enacted through a third-party server (crucial if this is what clients are focussing on).

What have you/will you use ACE for?



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