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Google Instant: advice for search marketers (via The Digital Marketer)

Definitely check out the key principles in this great article about longer tail opportunities, niche terms and brands with similar names as a result of Google Instant.

Google Instant: advice for search marketers Google recently announced Google Instant, a new feature in their search engine which delivers immediate search results as you type. The Instant experience is available to everyone in the USA, as well as in selected other countries including the UK if you are signed in to a Google account. As you can see from the example above, if I type “how many”, Google reads my mind and deduces that I almost certainly need to know how many calories there are i … Read More

via The Digital Marketer

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