you're reading...
PPC News

More Google Instant Info

Great insights on the official blog about the launch of Google Instant.

Key points:

  • Our key design challenge was to make sure people would notice relevant results without being distracted
  • We tried a prototype where we waited for someone to stop typing before showing results, which did not work. We realized the experience needed to be fast to work well
  • One solution to serving 5 to 7 times as many results pages for each query performed in Google Instant was deploying new caches and introducing user-state data into our back-ends to keep track of the results pages already shown to a given user

Definitely worth a read for a bit more info from the Google perspective.



No comments yet.

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 25,106 hits
%d bloggers like this: