#
you're reading...
Google Beta Tests

Google Beta Test: Paid for Logo Icons in Google Maps

Google are asking advertisers to sign up to icon placement on Google Maps. This is currently beta-tested in US and Australia:

Google Maps Brand Icons

This was found by browsing around on Google Maps Australia

Vodaphone and a Hi Fi shop have there logos appearing on the map denoting their location. This is based on replacing the existing generic map symbols Google use, e.g. a shopping bag for stores, a bed for hotels. Since many brands have highly memorable logos this is a good step forward. The main application and reason for development is the use on smartphones as more and more people use Google Maps to get around on the go. One of the applications I have heard mentioned is finding ATMs for certain banks nearby to your location by visually seeing them plotted on Google Maps.

It all depends on how Google monetize this (currently on CPM basis) and also how cluttered and garish Google allow maps to be.For example, the below screenshot from New York (US Google Maps) already has around 50 locations plotted and the HSBC icon beta-testing but imagine if all of these were brand logos and it would look rather more colourful and cluttered:

It would be useful to perhaps switch off some of the logos if you are just looking to print off the map for directions. For somewhere like Oxford St, it would just be logo after logo after logo, but if you are looking, for example, the location of a specific store like Lush Cosmetics or Boots or the nearest McDonalds and you’re on or nearby Oxford St it could give you are great reference point, e.g. follow the trail of Uniqlo, H&M and Dorothy Perkins and huhzah, you arrive at the store of your choice.

Advertisements

Discussion

No comments yet.

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 23,993 hits
%d bloggers like this: