#
you're reading...
Google Beta Tests

Beta-Test: 5 Lines in Adwords Text Ad – Phone Number

Just saw this:

Example of 5 line ad with phone number

Five lines in ad text! This was on regular Google search on a computer – not click-to-call on a mobile which looks like this:

Example of Click to Call on Mobile

(the number is hyperlinked to enable the call feature).

After a bit of digging around, I found further examples:

Example of phone number in ad text

Also found an agency admitting being in on the beta & reports about this back in April.  It seems Google are keen to see the affect on CTR – could go up or down really. It will go down if users dial instead of clicking and if users stop clicking, Google might need to monetize the additional line in the text ad or they will be missing out on revenue from clicks – potentially why it’s a beta. It could go up if the phone number makes the ad more attractive (plus eye catching with the additional line of text) and would probably work for products or services where users may want to talk to someone. It’s definitely not an application for every advertiser.

Will be monitoring this users post to the Support Forums for a response for Google around this.

Any more news on this one?

Advertisements

Discussion

No comments yet.

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 23,988 hits
%d bloggers like this: