A few months ago Analyse Competition was being reported on beta testing in the Opportunities tab on Adwords. Inside Adwords reports the roll-out across English language accounts. Having had a quick look at it when it first appeared in my account, I thought it was quite limited – more like a snapshot of performance against sector competitors; perhaps something to show a client. The help literature suggests it can guide account objectives by displaying where the account lacks against competitors, e.g. CTR.
The new developments include a ‘See search terms’ link. When I’ve had a look into this, I will let you know its’ applications.
Anymore feedback on Analyse Competitors?