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PPC News

New Local Feature on Google Mobile

A new feature will allow advertisers to include a store location and contact number on an expandable map on mobile devices search results pages. These ads can also be served based on the users location allowing the nearest store to be displayed in the ad. Companies using the new location extensions will only be charged when an individual clicks to call their business or visits their website, they will not have to pay when they expand the map or get directions.

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