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New Maps in Paid Search Test

Google is testing a new map placement for local results. The old placement was in the organic, left hand side, listings, where Google would stick a map for local intent queries. Some are reporting seeing a similar map moved from the organic side to the paid search side, above where the AdWords ads would appear.

Implication include the effect on organic listings and pushing down paid search ads below position 3.

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Discussion

2 thoughts on “New Maps in Paid Search Test

  1. Maybe you can help me…I’ve run out of ideas on how to find out what 2 icons that appear *only* in *paid* ads in Google Maps. Do a search in Google for “water softenting los angeles” (without the quotes). Look at the paid ads. One of the paid ads should be for RayneDrops.com – on the left side of that ad is an icon that sort of looks like – hell, I don’t have a clue what it’s supposed to look like inside the icon. QUESTION – what is that icon called, and what does it mean??? Also, in some paid ads in Google Places, there is an icon on the left of the ad that is 2 squares, one over the other, with an arrow in the top square. What is this icon called and what does it mean??? Thanks!

    Posted by Andy | May 26, 2011, 11:54 pm
    • A screenshot might help to clear this one up. Are you talking about the blue teardrop shape with a letter inside it which appears to the left of the paid search ad for RayneDropes.com? This is a Google Places marker which links with a Google Places account and signifies the physical location of the advertiser on the map to the right of the search results. I’m not sure about the other icon – post a screenshot?

      Posted by jk73 | May 30, 2011, 2:43 pm

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