Interesting use of bullet points on site links
We have now learnt that Google are disapproving symbols used in site links. Originally, due to the manner in which site links are added to Google, they don’t have an extensive approval process. However, they will now be more strictly reviewed by the editorial teams as more and more advertisers are including unicode symbols in site links. Google have described this as gimicky (it does look strange when there are a variety of symbols on one search results page). This is unfortunate for those advertisers who found a particularly fitting symbol for their brand.
It is my understanding that Google is still mostly manually reviewing the sitelink extensions. But in our business account we recently had our sitelinks stop showing. I believe this is for our use of symbols but our sitelinks are still approved they just are not seeing any impressions. I think it is a shame that Google doesn’t allow responsible advertisers to control the path of customers. More on the topic here, it is just a shame that they cannot respect the advertisers that pay to keep the lights on!
Pingback: Google Adwords gets nasty on site links policy « Big PPC Geek - January 9, 2013
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