you're reading...
Google Beta Tests

New Adwords Features – Analyze Competition & Campaign Experiments

A new ‘Analyze Competition’ feature is being rolled out on Adwords (currently only available to a small number of advertisers. It functions to compare your accounts performance compared to the average performance of other advertisers in the same category over the past two weeks.

Currently only available in the US, ACE (Adwords Campaign Experiments) will allow advertisers test optimisations to their campaigns before putting them live, e.g. changes to bids, placements, keywords, rather than the existing trial-and-error method. It will provide more general, long-term results, rather than be able to account for seasonal (e.g. back holiday weekend, world cup) adjustments.




  1. Pingback: Google Adwords Campaign Experiments (ACE) goes Global « Big PPC Geek - October 15, 2010

Post Your Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Add your email to keep up to date with the latest from the Big PPC Geek.

Join 17 other followers

Find More Posts

Blog Stats

  • 25,106 hits
%d bloggers like this: