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Google Insights & World Cup

Over the last 7 days, Google has seen core world-cup related keywords rise in search volume by around 200%, e.g. ‘world cup schedule’.

Insights shows searches for ‘tv’ are up YOY by 33% and approaching levels usually seen around Christmas – this is likely to be due to people looking to buy new tvs however some of this volume is also users looking for tv schedules and tv catch up

World Cup Google Insights



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