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Wrapping up the PPC News

Google are rolling out their new search indexing system ‘Caffeine’, claiming that it enables searches to be 50% faster, as well as more comprehensive and more accurate and relevant.

In addition to the Twitter ‘firehose’ that Bing (and Google) already use, the engineers at Microsoft have turned on a feed from Facebook to incorporate data into its search results. Mining information from ‘Fan’ pages and users who publicly share links, the new features will be accessible at bing.com/social.

If you are searching for an app on your mobile, the first result will now be basic information about the app incl price and a link to the App store.

The Ad Planner 1000 list is published monthly for the top 1000 global sites by unique users. This will enable advertisers to reach a large number of users but only on well-known sites – therefore suitable for branding campaigns. It is also important to remember that not all of these sites are available in the Content Network.

Other key content network tools include an ‘above the fold’ filter to ensure adds appear above the fold and frequency capping.



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