BP has paid for Google Adwords top position on over 1,000 search terms which are related to ‘oil spill’.
The ads link through to a press release page on the BP website around their response to the oil spill disaster.
They also have PPC promotion running on Youtube, as people may potentially be looking for videos to show the extent of the disaster:
The majority of organic results are negative about BP so they are having to pay to attempt damage limitation online and appear above organic negative results with a top position Adwords ad.
‘Oil spill’ keywords have seen an 80% increase in traffic over the past month. Estimates suggest BP are probably spending in the region of $1 million a month on PPC ads – tiny compared to the cost of cleaning up the oil spill.