The trains strikes have obviously generated massive search interest and I’ve seen National Rail and other train providers using some good creative messaging at this time:
Great advertising to get brands out there and provide solutions to businesses in the form of car sharing and delivery services.
The best campaign was the highly reactive and rapid activity by National Express coaches. Not only did they run a PPC campaign to promote coach travel over rail, but they even had relevant content on their landing page:
Bravo National Express – I hope you get much business out of this one!