You may have seen that Ebay have presented some research around a study concerning the effect of switching off branded paid search – read more here and the full paper here. This is some cogent research however there are some important points to remember: Ebay is a huge and well known brand so these results do not … Continue reading
On Wednesday, in an official AdWords blog post, Google announced that they were going to revolutionise and utterly shake up paid search campaigns run through their AdWords system. Several years ago, Google made it possible to target desktop PCs, high end mobiles and tablets individually. As a best practice, Google advised advertisers to set up … Continue reading
Google AdWords are rolling enhanced site links out of testing and making them globally available. This format involves each site link being followed by ad copy. Specifically, it is ad copy pulled into the site link from the account (not set up especially for enhanced site links). There are a few criteria to adhere to … Continue reading
To maximise the performance of your site links, you should set up 10 links per campaign, and then the Google AdWords system automatically optimizes to the best to appear, up to a maximum of 6. Here are some top ideas on what your site links could be. 1. Mirror your website Not on the high … Continue reading
